Treo TV Signs Agreement with Verizon Digital Media to power its Ad Distribution
Los Angeles, CA – January 2, 2020 – Treo Media Group today announced that its Treo TV has selected Verizon Digital Media Services to power the streaming and syndication of content and advertising for its portfolio of over the top digital networks. The move to the Verizon Digital Media Services platform will enable high-quality, reliable video ad delivery of Treo TV’s emerging linear services to a wide array of streaming devices, platforms and providers. The deal encompasses the streaming of Treo TV, Treo Media’s 24/7 programmed linear channel available to Treo subscribers and launching in July 5th, as well as future linear services to be announced later this year as well as its online and mobile streaming service Treo.tv.
Treo TV will utilize the Verizon Digital Media Services Video Streaming service to ingest, encode, package and deliver linear and streaming video ads to audiences across devices and to reach the fast-growing segment of next-generation television services. “Next-generation linear platforms such as Sling TV, DIRECTV NOW, and YouTube TV are expected to replace up to 20% of existing cable and satellite subscriber homes within the next three years,” said Brooke Williams, EVP of Digital Experience for Treo TV.
“Verizon Digital Media Services’s proven track record with the world’s leading broadcasters and online brands, will enable us to achieve the quality and reliability needed as we expand into exciting new markets.” “We take pride in offering services that enable content providers like Treo TV to go-to-market with OTT linear channels quickly, cost-effectively — and most importantly, in a manner that delivers the highest quality of content to viewers on their mobile and connected devices,” said Melissa Helm, for Verizon Digital Media Services. “Through our end-to-end digital media platform, our customers have access to the critical resources that will enable them to effectively scale and monetize content, including innovative features such as server side ad insertion.” The addition of content available through the Verizon Digital Media Services’ platform comes amidst several recent announcements by Treo TV on the expansion of its world-class OTT infrastructure, including the addition of DRM support from Google, Apple and Microsoft, as well as device footprint expansions to more than 60 Million devices including Google Chromecast, Android TV and Amazon Fire TV to be released over the first two quarters of the year.
Treo is a Digital Media company built for an audience of curious thinkers, profiling what’s new and next in the world around us through its digital streaming platform Treo TV.
Treo TV delivers stories that defy convention, introduces new perspectives and ignite impactful ideas, across news, podcasts, TV and events. Every day, Treo will deliver original reporting, groundbreaking documentaries, introspective viewpoints and thought provoking recommendations. Our goal is to empower, educate, inform and entertain audiences worldwide while making you think differently about the world around you?
Global Marketing and Communications Manager