Los Angeles, February 25th, 2021 – Treo Media’s direct-to-consumer AVOD streaming platform Treo TV (www.treo.tv ), today announced it has entered a global ad sales partnership with leading premium global media company Unruly Group. As part of this collaboration, Unruly will serve as the sole ad sales representative in global markets through 2022.
Treo adds a key free-to-the-viewer ad-supported component with Unruly to Treo TV’s offering, which is currently comprised of independent films, documentaries, to pop culture related premium lifestyle and entertainment content. In an advertising world that is increasingly powered by data targeting capabilities, Treo TV is uniquely placed as both a free and subscription-based advertising partner.
“Our collaboration with Unruly Media delivers an optimally localized relationship and trusted team for advertisers in around the globe,” said Gavin Atkins, EVP, Treo. “We’re excited to be partnering with a premium emerging brand as a critical complement to our service which will help deliver a better experience to our growing audiences worldwide.”
“Treo is a burgeoning video streaming service, and emerging leader in ad-supported video-on-demand, with a strong increase in hours of view time in February alone representing a 260 % increase year-over-year,” said Kaley Reid, of Treo TV. “The technology behind Treo’s offering has enabled the business to rapidly build its audience across regions. We are excited that Unruly is part of our growth journey as we continue to grow, and to have the opportunity to connect brands and advertisers to Treo TV’s outstanding prospects in the marketplace.”
Treo TV is currently available in the U.S, U.K, Canada and Latin America Australia on Roku, Android and iOS mobile devices. The service will also be launching soon on Amazon Echo Show, Google Nest Hub Max, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Apple TV, Chromecast, Android TV, Xbox One, and PlayStation 4, and Hisense TVs globally. Consumers can also watch Treo TV content on the web at https://blume.tv
Treo Media officially entered into the agreement with Unruly Media , with Unruly representing Treo in Ad sales, January 2021.
About Treo Media
Headquartered in Los Angeles,CA, Treo TV (www.treo.tv ), is an independent, cross-platform, ad-supported video on demand (AVOD) service and modern media company that creates and delivers empowering and authentic content for a diverse, multicultural audience. Treo showcases powerful storytelling across its platforms to inspire a culture of curiosity through our Treo TV linear and video-on-demand (VOD) channels; podcasts, Online Digital Digital; OTT channels , mobile apps; and live events. For additional information, please visit https://company.blume.tv/